About Avanyah
Welcome to Avanyah, where festival fashion, psychedelic clothing, and alternative streetwear unite in a powerful celebration of self-expression. Clothing is our language—it moves, it speaks, it connects. Born in 2018 from a small, humble market stall at European festivals, Avanyah emerged from the heartbeat of underground beats and the art of individual freedom.
At Avanyah, we don’t just design festival wear—we craft stories in fabric. Bold patterns, mind-bending prints, and trippy aesthetics come together to reflect the free-spirited souls who wear them. Whether you’re losing yourself in the neon glow of a rave, wandering festival fields, or just living life unapologetically, our pieces are for the adventurers, dreamers, and rule-breakers—for you.
Rooted in psytrance festivals, sacred geometry, and the global underground, our designs are a fusion of visionary art and wearable rebellion. This is where psychedelic expression meets streetwear, where every piece is designed to awaken the wild, creative spirit inside you.
At Avanyah, we don’t just make clothes – we turn visions into reality. Our journey began with the desire to create alternative fashion that moves, breathes and tells a story. Each garment is more than just fabric; it reflects the freedom, adventure and wild spirit of festival culture.
The creation process takes place in Bali, Indonesia, where we turn our designs into reality in a carefully selected production facility. It’s not just a production facility – it’s a centre for art, craft and ethical artisanship. Here, every stitch, every cut and every print is executed with care, mindfulness and intention.
Through the use of sewing practices, versatile outfits and sophisticated screen printing techniques, among other things, we combine functionality with craftsmanship and art to ensure that every garment matches your vibes. These designs were created to move, dance and explore. Each thread is consciously woven and reflects our commitment to purposeful design. As part of our commitment to slow fashion, we produce responsibly and prioritize longevity and quality over disposable products.
Our alternative fashion brand is not just about what you wear, but how you experience it. Each piece is designed to last, just like the memories you create while wearing it. Whether you’re getting lost in the bass at a psychedelic trance festival, wandering the city streets or living a nomadic lifestyle, Avanyah’s unique alternative fashion for men and women is designed to follow your every move.
Our soul is a chorus of many voices. Avanyah is a living, breathing collective, fueled by the fire of creative collaborationbetween the artists, musicians, and visionaries who journey with us from around the world. Our garments are more than just fabric; they are conduits of energy, each thread pulsing with the artistic expressions of our talented contributors.
Imagine psychedelic art unfolding like a waking dream, side-by-side with hand-printed geometric patterns that echo ancient wisdom. Picture intricate embroidery winding through vibrant, colourful prints. Each design is a canvas for artistic storytelling—a visual symphony born from the electric heart of festival culture. This is wearable art that carries a story, a vibration, a piece of a creative soul.
You are our muse. Our community—a global tribe of travelers, creatives, and free spirits—is the well from which we draw our deepest inspiration. Your ideas, your experiences, your energy are what ignite each new design. We hold a core belief that fashion isn’t something you just wear; it’s something you live in, dance in, and express your very essence through. This conviction drives us to create alternative streetwear that masterfully blends wearability with radical individuality and purpose.
This fusion of music, movement, and artistic expression is woven into every piece of our alternative fashion for men and women. It’s a reflection of the vibrant underground scene, the soul-thumping aesthetic of psytrance, and the intoxicating spirit of absolute freedom. The result is more than clothing; it’s a living piece of festival life, designed for you to wear your story out loud.
This is fashion that isn’t just seen—it’s felt. It is the tangible pulse of the bass drum moving through fabric, the intricate dance of sacred geometry under neon lights, and the raw energy of visionary art transforming into something you can wear. It’s a creative current that flows through everything we do. We invite you to explore this journey with us:
Meet Our Tribe: Our Friends page is where you connect with the incredible souls behind Avanyah. Discover the visionary artists, musicians, and collaborators who pour their energy and passion into our collections of wearable art.
The Heart of Our Craft: Journey to our Factory page for a transparent look into our ethical production process. See how we honor the hands that craft our garments and learn about the conscious creation that defines our slow fashion ethos.
Go Behind the Seams: Our Insights blog is your all-access pass to the Avanyah world. Get inspired by our stories, go behind-the-scenes of our creative process, and be the first to learn about our new artistic collaborations.
Explore the Collections: Ready to find your next expression? Our Shop is where you can discover the latest designs in festival outfits, unique printed art-wear, and authentic psychedelic clothing that truly speaks your language.
At Avanyah, fashion is more than fabric—it’s a language, a feeling, an art form. It is a canvas for your self-expression, a tribute to fierce individuality, and a symbol of the untamed freedom that defines our collective spirit.
This is more than an invitation to wear our clothes; it is an invitation to join an artistic revolution. A movement where fashion is not just about what you wear, but about the stories you carry, the experiences you embrace, and the spirit you embody.
Our journey doesn’t end in the design studio, it begins on the road. For us, the heart of Avanyah beats strongest to the rhythm of a festival drum. Every year we pack up our market stall and embark on a vibrant pilgrimage to bring our creations to the heart of Europe’s most legendary psychedelic trance festivals. It’s more than a business – it’s our way of life.
Our journey doesn’t end with designing clothes—it travels with us. Every year, we pack up our market stall and hit the road, bringing Avanyah to the heart of Europe’s psychedelic trance festivals.
From Antaris, DAAD Gathering, Flow, Free Earth, Freedom, Own Spirit, Ozora, S.u.n., Summer Never Ends, Transition, Vina Rock & Vina Tekk, ZNA Gathering, and many more. Our journeys through these festivals were about far more than just fashion—it’s about celebrating life, love, and the unbreakable bonds of community.
To us, every festival is a homecoming. It’s a sacred space where familiar faces and new souls converge under an open sky, where we reconnect with old friends and dance until the sunrise paints the horizon. It’s in the stories shared around a crackling fire, in the collective heartbeat of the crowd, that we feel most alive. These gatherings are not just events; they are living, breathing expressions of freedom, creativity, and profound human connection.
Market stall
The Avanyah shop at psytrance festivals
Unique designs become festival outfits
Step into our 30-square-meter sanctuary. Our Avanyah Market Stall is designed as an oasis of conscious living, draped in green fabric leaves with soft, ambient lighting to reflect our love for nature and sustainability. Here, you’ll meet Franz and Sissi, our two iconic mannequins, always dressed in the most unique festival outfits we have to offer. In line with our eco-conscious values, we avoid plastic and decorate our space with beautiful, reusable materials.
This is the ground where our wearable art truly comes to life. The festival-goers, the artists, and the travelers we meet embody the essence of self-expression, turning every festival outfit into a bold statement of individuality. Whether it’s the pulsating energy of a trance set at Ozora or the deep, soulful moments at ZNA Gathering, each experience reaffirms our purpose and weaves new stories into the fabric of our creations.
It’s more than a shop; it’s a space to connect, to share, and to feel the passion behind our craftsmanship. Join us on this vibrant journey—where alternative fashion meets adventure, and where every garment is an invitation to live your art out loud.
Avanyah isn’t just about clothing—it’s about making an impact. We believe that fashion should be accessible, fair, and purposeful, which is why we offer a special festival season sales box, filled with well-preserved garments at discounted prices.
The proceeds from this initiative go towards social projects, including support for homeless individuals in Austria and the Vikas Project in Rajasthan, India. This initiative provides education and health support to children from the slums, ensuring that our work contributes to real, meaningful change.
We’ve already witnessed a seven-year-old regain his eyesight and an eleven-year-old learn to count for the first time—small but powerful moments that remind us why we do what we do. Would you like to learn more about the Vikas Project? Join us in making a difference.
What makes Avanyah's clothing unique?
Avanyah is more than just fashion—it’s a movement of self-expression and creativity. Each piece is hand-crafted with sacred, screen-printing, and quality textiles. Our designs are wearable art, festival fashion with, conscious, slow fashion. Our collections are:
- Inspired by music, art, and festival culture
- Ethically produced with high-quality materials
- Designed in collaboration with artists, musicians and other creative minds
- Built for movement, adventure, and free-spirited lifestyles
Where is Avanyah Clothing based?
Avanyah was founded in the European festival scene and operates internationally, but has its roots in Vienna, Austria. A large part of our alternative fashion collections for men and women are designed in collaboration with artists around the world and ethically produced both in Bali, Indonesia and in Vienna, Austria.
Where can I purchase Avanyah's clothing?
Our collections are available:
- Online at avanyah.com.
- At psychedelic trance festivals, street markets, fairs and other music events across Europe as well as in spontaneous pop-up shops in Austria.
- In selected shops, such as Psy7 & Karma Syndikat in Berlin and various other venues, currently in Koh Phangan, Thailand and in Tel-Aviv, Israel.
Are Avanyah's garments unisex?
Yes, our festival outfits are thoughtfully designed to be truly unisex, celebrating individuality and freedom of expression beyond traditional gender norms. Many of our customers enjoy mixing and matching styles—for instance, female customers often choose our men’s hoodies for their relaxed fit and bold designs, while male customers appreciate the unique cuts and prints found in our women’s pieces. This fluid approach to fashion reflects our core belief that clothing should empower you to express your authentic self, without limits or boundaries.
At Avanyah, every garment supports diverse bodies and styles, fostering a community where creativity and individuality thrive. Please note, however, that men’s and women’s sizing differ, so we recommend checking our size guide as well as the detailed size charts on the product page to find the perfect fit for you.
What is the Avanyah Market Stall?
Our festival market stall is a traveling pop-up shop, designed as an immersive experience. Featuring a 30-square-meter space decorated with nature-inspired elements, it’s where you can explore our latest designs, meet like-minded souls, and become part of the Avanyah community.
For whom is Avanyah clothing designed and intended?
Our brand is for festival-goers, ravers, artists, and conscious consumers. If you love psychedelic clothing, alternative fashion, and expressive wearable art, you’re family.
Can I wear Avanyah clothing beyond festivals?
Absolutely! While our designs are inspired by the vibrant energy of festivals and rave culture, Avanyah’s alternative streetwear and psychedelic clothing are created for everyday self-expression. Whether you’re wandering city streets, embracing a nomadic lifestyle, or simply living your truth, our garments offer bold, artistic statements that resonate beyond the festival grounds.
Which festivals does the Avanyah market stall participate in?
With our market stall, we are on the road at the most important music and psytrance festivals in Europe. You can regularly find us at some of the most famous psychedelic and alternative music festivals, including:
- DAAD Gathering
- Ozora Festival
- Flow Experience
In addition, we are also present at various other festivals and events that we announce in our calendar each year in advance.
