GENERAL TERMS & CONDITIONS

Table of Contents:
1. general & scope
2. order & prices
3. payment
4. shipping
5. complaint & return
6. revocation instruction
7. liability
8. place of jurisdiction & dispute resolution
9. final provisions

 

1. General & Scope

These terms and conditions apply to all purchases made by private customers at Avanyah [legal-notice]. All deliveries and services are provided exclusively on the basis of the following General Terms and Conditions, also referred to as “GTC”, in the version valid at the time of the order. The contractual partner is Alexander Müller [hereinafter referred to as “Seller”].
Private customers in this sense of these Terms and Conditions [hereinafter “Customer”] are persons with residence and delivery address, provided that the goods ordered by them can be attributed neither to their commercial nor their independent professional activity.

 

Business customers are requested to place orders on the order pages [line sheets] accessible via the business customer login.

 

 

2. Order & Prices

To complete the purchase, you must accept our terms and conditions and click the [Buy] button. This will send the order to us.

After submitting the order, we will first send you an order receipt confirmation email. If we accept your order, you will receive an order confirmation by e-mail after receipt of your order, with which the contract is concluded.
We retain ownership of the purchased item until the invoice amount has been paid in full.

If the seller offers the possibility of payment in advance, the contract is concluded at the time when the customer provides his bank details and complies with the request for payment.
If the payment is not received by the seller within 10 calendar days after sending the order confirmation despite due date and reminder by the customer, the seller is entitled to withdraw from the contract, whereby the order expires and the seller is released from his delivery obligation. At this time, the order is considered completed without any further consequences for the customer or the seller. Products for which prepayment is offered can therefore be reserved for a maximum of 10 calendar days.

The marked prices are final prices including VAT. The amount shown at the time of the binding order applies. In addition, there are shipping costs, which depend on the shipping method and the size and weight of the product(s) ordered by the buyer.

 

 

3. Payment

Payment methods:

  • Credit cards – via Stripe
  • Bank transfer – via Stripe
  • Prepayment – cash or bank transfer into our bank account
  • Cash – at the pick up or e.g. TransferWise
  • PayPal

 

 

4. Shipping

All prices include the legal value added tax plus shipping costs (excl. customs or import costs).
We deliver with suppliers of our choice. However, these may vary, as we always strive to offer our customers the best possible delivery conditions. Shipment is made to the delivery address provided by the customer in a delivery period of 3 to 21 days. You can find out about the details at [delivery-and-return].

If force majeure (natural disasters, war, civil war, terrorist attack) makes delivery or any other service permanently impossible, Avanyah’s obligation to perform is excluded. Amounts already paid will be immediately refunded by Avanyah in the form of a repayment or a voucher of at least the same value.

Avanyah may also refuse performance insofar as this requires an effort that is grossly disproportionate to the Customer’s interest in fulfilling the purchase contract, taking into account the content of the purchase contract and the dictates of good faith. Amounts already paid will be refunded by Avanyah without delay.

 

 

5. Complaint & Return

When returning the goods and accessories, please use the original packaging if possible, even if it is damaged due to an opening for functional testing.
Send us the package using the most convenient shipping method for you with tracking number, so that the package will not be lost on the way back. Avanyah is a fashion label that is still in the middle of construction. We are a small business run with love and a personal and friendly customer service. Please understand that we cannot cover the cost of return shipping.
The regular costs of return shipping incurred in the event of a return of the goods by the buyer in exercise of your right of withdrawal [see below], the customer himself bears, provided that the item was not defective, damaged or incorrectly delivered.

Defect rights:
A product that is already defective upon delivery (warranty case) will be replaced by a defect-free one or professionally repaired by Avanyah at the Customer’s discretion at Avanyah’s expense (subsequent performance).
The Customer may, at its option, withdraw from the contract or reduce the purchase price if the repair or replacement delivery has not resulted in a contractually compliant condition of the product within a reasonable period of time.

A warranty case does not exist in particular in the following cases:

  • in the case of damage caused to the customer by misuse or improper use,
  • for damage caused by the fact that the products have been exposed to harmful external influences at the customer’s premises (in particular extreme temperatures, humidity, unusual physical or electrical stress, voltage fluctuations, lightning, static electricity, fire),
  • for a fault caused by improper repair by a service partner not authorized by the manufacturer.
  • as well as in all cases listed in the cancellation policy at the end under “Exclusion of the right of cancellation”.

The customer shall pay compensation for the loss of value or further deterioration of the goods not caused by the defect as well as for the impossibility of handing over the goods in the period between delivery of the goods and return of the goods not caused by the defect.

Retention of title:
The delivered goods remain the property of Avanyah until all claims against the Customer arising from the purchase contract have been settled in full. As long as this retention of title exists, the Customer may neither resell nor dispose of the goods; in particular, the Customer may not contractually grant third parties any use of the goods.

 

 

6. Revocation Policy

Right of revocation:
You have the right to revoke this contract within fourteen days without giving any reason. The revocation period is fourteen days from the day on which you or a third party named by you, who is not the carrier, has or has taken possession of the goods. To exercise your right of withdrawal, you must inform us of your decision to withdraw from this contract by means of a clear statement (e.g. a letter or e-mail sent by post). You can use the attached sample withdrawal form for this purpose, which is, however, not mandatory. To comply with the revocation period, it is sufficient that you send the notification of the exercise of the right of revocation before the expiry of the revocation period.

Consequences of revocation:
If you revoke this contract, we must reimburse you for the cost of the product as well as the delivery costs (except for additional costs for express deliveries or other ausernaturlichen
deliveries). For this repayment, we will use the same means of payment that you used in the original transaction, unless expressly agreed otherwise with you.
We may refuse to make the repayment until we have received the goods back or until you have provided proof that you have returned the goods, whichever is the earlier. You must return or hand over the goods to us without undue delay and in any case no later than within fourteen days from the day on which you notify us of the revocation of this contract.
The deadline is met if you send the goods before the expiry of the period of fourteen days. You must bear the direct costs of returning the goods. You only have to pay for any loss in value of the goods if this loss in value is due to handling of the goods that is not necessary for checking the condition, properties and functioning of the goods.

Exclusion of the right of withdrawal:
The right of withdrawal or a warranty does not exist

  • In the case of contracts for the delivery of goods which are not prefabricated and for the manufacture of which an individual selection or determination by the consumer is decisive or which are clearly tailored to the personal needs of the consumer,
  • In the case of contracts for the delivery of goods if these have been inseparably mixed with other goods after delivery due to their nature,
  • If there are signs of misuse, such as: if the product has already been demonstrably worn, altered or damaged,
  • In the case of purchases or the conclusion of contracts where the consumer is present in person,
  • If the details and size tables indicated in the product descriptions have not been respected. In this case, the amount received will be refunded by the seller, but the total shipping costs will be borne by the consumer,
  • In case of payment with vouchers. In case of partial payment with voucher or discount, the value of the redeemed voucher will not be refunded,
  • If the revocation is not justified in detail.
  •  

Sample revocation form:
(If you want to revoke the contract, please fill out this form and send it back).
To Avanyah – Alexander Müller, Erne-Seder Gasse 8, 1030 Vienna, Austria, office@avanyah.com:
I/we (*) hereby revoke the contract concluded by me/us (*) for the purchase of the following goods (*) / following service (*).
Ordered on ….
Received on …..
Name of the consumer(s) …..
Address of the consumer(s) …..
Date …..
Name of consumer(s) ….
Possibly signature ….

 

 

7. Liability

The following exclusions and limitations of liability in connection with the Seller’s liability for damages shall apply without prejudice to any other statutory requirements for claims.

  • The Seller shall be liable without limitation if damage has been caused intentionally or by gross negligence.
  • The Seller shall also be liable for slight negligence in the event of a breach of essential obligations, the breach of which jeopardizes the achievement of the purpose of the contract, as well as in the event of a breach of obligations, the fulfillment of which makes the proper execution of the contract possible in the first place and on the observance of which the Customer may regularly rely. In this case, however, the Seller’s liability shall be limited to the foreseeable damage typical for the contract. The Seller shall not be liable in the event of a slightly negligent breach of obligations other than those specified in the above sentences.
  • The above limitations of liability shall not apply in the case of damage resulting from injury to life, body or health, in the case of defects discovered after a guarantee for the quality of the product has been given or in the case of defects which have been fraudulently concealed. Liability under the law on liability for defective products shall remain unaffected.
  • As far as the liability of the seller is excluded or limited, this also applies to the personal liability of employees, representatives and agents.

 

 

8. Place of Jurisdiction & Dispute Resolution

If, contrary to the information you provided when placing the order, you do not have a residence in the Republic of Austria, or if you move your residence abroad after conclusion of the contract, or if your residence is not known at the time of filing the lawsuit, the place of jurisdiction for all disputes arising from and in connection with the contractual relationship shall be Vienna, Austria.
General information requirements for alternative dispute resolution in accordance with Article 14 (1) ODR Regulation and § 36 VSBG (Consumer Dispute Resolution Act): The European Commission provides a platform for online dispute resolution (OS), which can be found at this address: http://ec.europa.eu/consumers/odr/ . We are not obliged or willing to participate in a dispute resolution procedure before a consumer arbitration board.

 

 

9. Final Provisions

Should individual provisions of this contract be or become invalid or void in whole or in part, this shall not affect the validity of the remainder of the contract, insofar as a contracting party is not unreasonably disadvantaged thereby.
Changes or additions to this contract must be made in writing.

If you have any questions, complaints or claims, please contact us. You can reach us Monday to Friday between 9:00 am and 6:00 pm by e-mail at office@avanyah.com.

PRIVACY POLICY

Avanyah do not sell, rent or share your personal information with third parties,
as is often the case in the normal course of business!

Table of contents

  1.  Introduction and overview
  2. Scope
  3. Legal basis
  4. Contact details of the data controller
  5. Storage period
  6. Rights under the General Data Protection Regulation
  7. Security of data processing
  8. Communication
  9. Web Hosting Introduction
  10. Web Analytics Introduction
  11. Email Marketing Introduction
  12. Social Media Introduction
  13. Content Delivery Networks Introduction
  14. Cloud Services
  15. Payment Providers Introduction
  16. Audio & Video Introduction
  17. Online mapping services Introduction
  18. Other Introduction
  19. Explanation of terms used

 

Introduction and Overview
We have written this privacy statement (version 21.06.2022-312054998) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, what personal data (data for short) we as data controller – and the processors (e.g. providers) engaged by us – process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short, we inform you comprehensively about the data we process about you.
Data protection statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it is conducive to transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. In this way, we inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information you did not know. 
If you still have questions, we would like to ask you to contact the responsible office mentioned below or in the imprint, to follow the links provided and to look at further information on third-party sites. Our contact details can of course also be found in the imprint.

Scope of application
This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person’s name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:
* all online presences (websites, online shops) that we operate.
* social media sites and email communications
* mobile apps for smartphones and other devices
In short, the privacy policy applies to all areas in which personal data is processed in the company via the aforementioned channels in a structured manner. If we enter into legal relationships with you outside of these channels, we will inform you separately where applicable.

Legal basis
In the following privacy statement, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016, which you can of course read online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.
We only process your data if at least one of the following conditions applies:

1. consent (Article 6(1)(a) DSGVO): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.
2. contract (Article 6(1)(b) DSGVO): In order to fulfil a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a sales contract with you, we need personal information in advance.
3. legal obligation (Article 6(1)(c) DSGVO): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
4. legitimate interests (Article 6(1)(f) DSGVO): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website in a secure and economically efficient manner. This processing is therefore a legitimate interest.
Other conditions such as the performance of recording in the public interest and the exercise of official authority as well as the protection of vital interests do not usually arise for us. If such a legal basis should be relevant, it will be indicated at the appropriate place.
In addition to the EU Regulation, national laws also apply:
* In Austria, this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.
* In Germany, the Federal Data Protection Act, or BDSG for short, applies.
If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible
If you have any questions regarding data protection or the processing of personal data, please find below the contact details of the responsible person or office: Alexander Müller, Erne-Seder Gasse 8,1030 Vienna, Austria
E-mail: office@avanyah.com Imprint: https://www.avanyah.com/legal-notice

Storage period
It is a general criterion that we only store personal data for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.
Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.
We will inform you about the specific duration of the respective data processing below, provided we have further information on this.

Rights according to the General Data Protection Regulation
Pursuant to Articles 13, 14 of the GDPR, we inform you about the following rights you have in order to ensure fair and transparent processing of data:
* According to Article 15 DSGVO, you have the right to information about whether we are processing data about you. If this is the case, you have the right to receive a copy of the data and to know the following information:
* the purposes for which we are processing;
* the categories, or types, of data being processed;
* who receives the data and, if the data is transferred to third countries, how security can be guaranteed; * how long the data is stored; and
* how long the data will be stored;
* the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
* that you can complain to a supervisory authority (links to these authorities can be found below);
* the origin of the data if we have not collected it from you;
* whether profiling is carried out, i.e. whether data is automatically analysed to arrive at a personal profile of you.
* You have a right to rectification of data under Article 16 of the GDPR, which means that we must rectify data if you find errors.
* You have the right to erasure (“right to be forgotten”) under Article 17 of the GDPR, which specifically means that you can ask for your data to be deleted.
* According to Article 18 of the GDPR, you have the right to restriction of processing, which means that we may only store the data but not use them any further.
* You have the right to data portability under Article 19 of the GDPR, which means that we will provide you with your data in a commonly used format upon request.
* You have a right to object under Article 21 of the GDPR, which entails a change in processing once it has been enforced.
* If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
* If data is used to carry out direct advertising, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
* If data is used for profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling thereafter.
* You may have the right under Article 22 GDPR not to be subject to a decision based solely on automated processing (for example profiling).
* You have the right to complain under Article 77 of the GDPR. This means that you can complain to the data protection authority at any time if you believe that the data processing of personal data violates the GDPR.
In short, you have rights – do not hesitate to contact the controller listed above at our office!
If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection commissioner for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Data processing security
To protect personal data, we have implemented both technical and organisational measures. Where possible, we encrypt or pseudonymise personal data. In this way, we make it as difficult as possible, within the scope of our possibilities, for third parties to infer personal information from our data.
Article 25 of the GDPR refers to “data protection through technical design and through data protection-friendly default settings” and thus means that both software (e.g. forms) and hardware (e.g. access to the server room) are always designed with security in mind and that appropriate measures are taken. In the following, we will go into more detail on concrete measures, if necessary.

TLS encryption with https
TLS, encryption and https sound very technical and they are. We use HTTPS (Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transfer data tap-proof on the internet.
This means that the complete transmission of all data from your browser to our web server is secured – no one can “listen in”.
In this way, we have introduced an additional layer of security and fulfil data protection by design of technology (Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission protection by the small lock symbol  at the top left of the browser, to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

Communication
Communication summary
👥 Affected parties: anyone who communicates with us by phone, email or online form.
📓 Data processed: e.g. telephone number, name, email address, form data entered. You can find more details on this in the respective contact type used.
🤝 Purpose: processing of communication with customers, business partners, etc.
📅 Storage period: Duration of the business case and legal requirements.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. b DSGVO (contract), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
When you contact us and communicate by telephone, e-mail or online form, personal data may be processed.
The data is processed for the handling and processing of your question and the related business transaction. The data is stored for as long as it is required by law.

Persons concerned
All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.

Telephone
When you call us, the call data is stored pseudonymously on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to enquiries. The data is deleted as soon as the business case has been closed and legal requirements permit.

E-mail
If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,…) and data is stored on the e-mail server. The data is deleted as soon as the business transaction has been completed and legal requirements permit.

Online forms
If you communicate with us using online forms, data is stored on our web server and may be forwarded to an e-mail address of ours. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

Legal basis
The processing of data is based on the following legal grounds:
* Art. 6 para. 1 lit. a DSGVO (consent): You give us your consent to store your data and to further use it for purposes related to the business case;
* Art. 6 para. 1 lit. b DSGVO (contract): There is a need for the performance of a contract with you or a processor such as the telephone provider or we need to process the data for pre-contractual activities such as preparing a quotation;
* Art. 6 para. 1 lit. f DSGVO (Legitimate Interests): We want to conduct customer enquiries and business communications in a professional manner. For this purpose, certain technical facilities such as e-mail programmes, exchange servers and mobile phone operators are necessary in order to be able to operate the communication efficiently.

Web hosting introduction
Web hosting summary
👥 Parties concerned: Visitors to the website
🤝 Purpose: professional hosting of the website and safeguarding its operation
📓 Data processed: IP address, time of website visit, browser used and other data. More details on this can be found below or with the respective web hosting provider used.
📅 Storage period: depends on the respective provider, but usually 2 weeks.
Legal basis: Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).

What is web hosting?
When you visit websites these days, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the totality of all web pages on a domain, i.e. everything from the home page (homepage) to the very last sub-page (like this one). By domain, we mean, for example, example.de or sampleexample.com.
If you want to view a website on a computer, tablet or smartphone, you use a programme called a web browser to do so. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call them browsers or web browsers for short.
To display the website, the browser must connect to another computer where the website’s code is stored: the web server. Running a web server is a complicated and time-consuming task, which is why it is usually done by professional providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of technical terms, but please stay tuned, it gets better!
When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server also has to store data for a while to ensure proper operation.
A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?
The purposes of data processing are:
1. to professionally host the website and secure its operation.
2. to maintain operational and IT security
3. anonymous evaluation of access behaviour to improve our offer and, if necessary, to prosecute or pursue claims.

What data is processed?
Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically saves data such as
* the complete internet address (URL) of the website you are visiting
* the browser and browser version (e.g. Chrome 87)
* the operating system used (e.g. Windows 10)
* the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
* the host name and IP address of the device being accessed (e.g. COMPUTERNAME and 194.23.43.121)
* date and time
* in files, the so-called web server log files.

How long is data stored?
As a rule, the above data is stored for a fortnight and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed by the authorities in the event of unlawful behaviour.
In short, your visit is logged by our provider (the company that runs our website on special computers (servers)), but we do not pass on your data without your consent!

Legal basis
The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company on the internet in a secure and user-friendly way and to be able to pursue attacks and claims from this if necessary.
Between us and the hosting provider there is usually a contract on commissioned processing in accordance with Art. 28 f. DSGVO, which ensures compliance with data protection and guarantees data security.

World4You Privacy Policy
We use World4You, a web hosting provider among others, for our website. The service provider is the Austrian company World4You Internet Services GmbH, Hafenstraße 35, 4020 Linz, Austria. You can find out more about the data processed by using World4You in the data protection declaration at https://www.world4you.com/de/unternehmen/datenschutzerklaerung.html.

World4You order processing agreement (AVV)
We have concluded a contract processing agreement (CPA) with World4You in accordance with Article 28 of the General Data Protection Regulation (GDPR). What exactly a GCU is and, in particular, what must be included in a GCU, you can read in our general section “Order processing agreement (GCU)”.
This contract is required by law because World4You processes personal data on our behalf. It clarifies that World4You may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order processing agreement (AVV) at https://www.world4you.com/faq/de/dsgvo/faq.stellt-world4you-eine-vereinbarung-zur-auftragsverarbeitung-zur-verfuegung.html.

Web Analytics Introduction
Web Analytics Privacy Policy Summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimise the web offer.
📓 Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. More details can be found in the respective web analytics tool used.
📅 Storage duration: depending on the web analytics tool used.
Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

What is Web Analytics?
We use software on our website to evaluate the behaviour of website visitors, known as web analytics for short. This involves collecting data that the respective analytic tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyses of user behaviour on our website are created and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or contents are best received by our visitors. For this purpose, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?
We have a clear goal with our website: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behaviour of our website visitors and then improve our website accordingly for you and for us. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimise the website and thus best adapt it to your needs, interests and wishes.

What data is processed?
Exactly what data is stored depends, of course, on the analysis tools used. But as a rule, for example, which content you view on our website, which buttons or links you click on, when you call up a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use are stored. If you agreed that location data may also be collected, these may also be processed by the web analysis tool provider.
In addition, your IP address is also stored. According to the General Data Protection Regulation (DSGVO), IP addresses are personal data. However, your IP address is usually stored pseudonymised (i.e. in an unrecognisable and shortened form). For the purpose of testing, web analysis and web optimisation, no direct data, such as your name, age, address or e-mail address, is stored as a matter of principle. All this data, if collected, is stored pseudonymously. This means that you cannot be identified as a person.
The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again, other cookies can store data for several years.

Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is strictly necessary to provide our services and products. If, as in the case of accounting for example, it is required by law, this storage period may be exceeded.

Right to object
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Legal basis
The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.
In addition to consent, there is a legitimate interest on our part in analysing the behaviour of website visitors and thus improving our offer technically and economically. With the help of web analytics, we detect website errors, can identify attacks and improve economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools if you have given your consent.
Since web analytics tools use cookies, we also recommend that you read our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection statements of the respective tools.
Information on specific web analytics tools – if available – can be found in the following sections.

Facebook Pixel Privacy Policy
We use the Facebook Pixel from Facebook on our website. We have implemented code on our website to do this. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you have come to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (customer data such as IP address, user ID) with your Facebook account data. Facebook then deletes this data again. The collected data is anonymous and not visible to us and can only be used in the context of ad placements. If you are a Facebook user and are logged in, your visit to our website is automatically assigned to your Facebook user account. We only want to show our services and products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (provided they have allowed personalised advertising) see suitable advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following, we show you those cookies that were set by integrating Facebook Pixel on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.
Name: _fbp Value: fb.1.1568287647279.257405483-6312054998-7 Purpose: This cookie is used by Facebook to display advertising products.
Expiry date: after 3 months
Name: fr Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to make Facebook Pixel work properly.
Expiry date: after 3 months
Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062312054998-3 Value: Author’s name Purpose: This cookie stores the text and name of a user who leaves a comment, for example.
Expiry date: after 12 months
Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062 Value: https%3A%2F%2Fwww.testseite…%2F (author’s URL) Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months
Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062 Value: Author’s email address Purpose: This cookie stores the user’s email address if they have provided it on the website.
Expiry date: after 12 months
Note: The above cookies relate to individual user behaviour. Especially when using cookies, Facebook can never rule out changes.
If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/adpreferences/advertisers/. If you are not a Facebook user, you can generally manage your usage-based online advertising at https://www.youronlinechoices.com/de/praferenzmanagement/?tid=312054998. There you have the option of selecting providers. There you have the option to deactivate or activate providers.
Facebook also processes your data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the lawfulness and security of the data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find the Facebook data processing condition, which corresponds to the standard contractual clauses, at https://www.facebook.com/legal/terms/dataprocessing.
If you want to learn more about Facebook’s data protection, we recommend reading the company’s own data policies at https://www.facebook.com/policy.php.

Email Marketing Introduction
Email marketing summary
👥 Data subjects: newsletter subscribers
🤝 Purpose: Direct marketing by e-mail, notification of system-relevant events.
📓 Data processed: Data entered during registration but at least the e-mail address. More details can be found in the respective email marketing tool used.
📅 Storage period: Duration of the existence of the subscription.
Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

What is email marketing?
In order to keep you up to date, we also use the option of e-mail marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. E-mail marketing is a sub-area of online marketing. It involves sending news or general information about a company, products or services by e-mail to a specific group of people who are interested in them.
If you want to take part in our e-mail marketing (usually via newsletter), you usually just have to register with your e-mail address. To do this, you fill out an online form and send it off. However, it may also happen that we ask you for your title and name so that we can write to you personally.
In principle, subscribing to newsletters works with the help of the so-called “double opt-in procedure”. After you have registered for our newsletter on our website, you will receive an e-mail confirming your newsletter registration. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool we use logs each individual subscription. This is necessary so that we can prove that the registration process is legally correct. As a rule, the time of registration, the time of the registration confirmation and your IP address are saved. In addition, it is also logged when you make changes to your stored data.

Why do we use email marketing?
We naturally want to stay in touch with you and always present you with the most important news about our company. To do this, we use, among other things, e-mail marketing – often just called “newsletters” – as an essential part of our online marketing. Provided you agree to this or it is legally permitted, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term “newsletter” in the following text, we mainly mean regularly sent e-mails. Of course, we do not want to annoy you in any way with our newsletters. That is why we really always try to offer only relevant and interesting content. For example, you can learn more about our company, our services or products. Since we are always improving our offers, you will always find out through our newsletter when there is news or when we are offering special, lucrative promotions. If we use a service provider who offers a professional mailing tool for our email marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.

What data is processed?
When you become a subscriber to our newsletter via our website, you confirm by e-mail that you are a member of an e-mail list. In addition to your IP address and e-mail address, your title, name, address and telephone number may also be stored. However, only if you agree to this data storage. The data marked as such are necessary so that you can participate in the service offered. Providing this information is voluntary, but failure to provide it will result in you not being able to use the service. In addition, information about your device or your preferred content on our website may be stored. You can find out more about the storage of data when you visit a website in the section “Automatic data storage”. We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing
If you unsubscribe your email address from our email/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at the time. We may only process this data if we need to defend ourselves against any claims.
However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to the consent, we reserve the right to store your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course keep your e-mail address.
Right of objection
You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. In most cases, you will find a link to cancel your newsletter subscription directly at the end of each email. If you really can’t find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately.

Legal basis
The sending of our newsletter is based on your consent (Article 6 para. 1 lit. a DSGVO). This means that we may only send you a newsletter if you have actively registered for it beforehand. If applicable, we may also send you advertising messages on the basis of Section 7 (3) of the German Unfair Competition Act (UWG), provided you have become our customer and have not objected to the use of your email address for direct advertising.
Information on specific email marketing services and how they process personal data – if available – can be found in the following sections.

Sendinblue Privacy Policy
Sendinblue Privacy Policy Summary
👥 Data subjects: newsletter subscribers.
🤝 Purpose: direct advertising by email, notification of system-relevant events.
📓 Data processed: Data entered during registration but at least the email address.
📅 Storage period: Duration of the existence of the subscription.
Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

What is Sendinblue?
You can register for our newsletter free of charge on our website. To make sure this works, we use the email delivery service Sendinblue for our newsletter. This is a service of the German company Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin. Sendinblue is, among other things, an email marketing tool that allows us to send you customised newsletters. With Sendinblue we don’t have to install anything and can still draw from a pool of really useful features. In the following, we will go into more detail about this email marketing service and inform you about the most important data protection-relevant aspects.

Why do we use Sendinblue?
The newsletter service also offers us helpful analysis options. This means that when we send out a newsletter, we find out, for example, whether and when the newsletter was opened by you. Also whether and on which link you click in the newsletter is recognised and recorded by the software. This information helps enormously to adapt and optimise our service to your wishes and concerns. After all, we naturally want to offer you the best possible service. In addition to the data already mentioned above, data about your user behaviour is also stored.

What data is processed by Sendinblue?
We are of course very pleased if you subscribe to our newsletter. This way we can always keep you up to date and inform you first hand about what is going on in our company. However, you should know that during the registration process for the newsletter, all data that you enter (such as your email address or your first and last name) is stored and managed on our server and at Sendinblue. This also involves personal data. For example, in addition to the time and date of registration, your IP address is also stored. In the course of registration, you also agree that we can send you the newsletter and reference is also made to this data protection declaration. Furthermore, data such as click behaviour in the newsletter may also be processed.

How long and where is the data stored?
The data for the newsletter tool is stored on servers in Germany. The collected data that makes you identifiable as a person (i.e. personal data) is generally deleted by Sendinblue at the latest after two years from the termination of the contractual relationship with us. However, you can also request the deletion of your data individually at any time. Requests will be processed within 30 days. Data that we collect and send to Sendinblue will be deleted by us as soon as you unsubscribe from our newsletter.

Right of objection
You have the possibility to cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. In most cases, you will find a link to cancel your newsletter subscription directly at the end of each email. If you really cannot find the link in the newsletter, please contact us by mail and we will cancel your newsletter subscription immediately. After unsubscribing, the personal data will be deleted from our server and from the Sendinblue servers, which are located in Germany. You have a right to free information about your stored data and, if applicable, also a right to deletion, blocking or correction.

Legal basis
The sending of our newsletter by Sendinblue is based on your consent (Article 6 Paragraph 1 lit. a DSGVO). This means that we may only send you a newsletter if you have actively registered for it beforehand. If consent is not necessary, then the newsletter is sent on the basis of legitimate interest in direct marketing (Article 6 (1) (f)), provided this is legally permitted. We record your registration process so that we can always prove that it complies with our laws.
If you would like to obtain more detailed information about data processing, we recommend that you read the company’s data protection policy at https://de.sendinblue.com/legal/privacypolicy/ and also the following information page at https://de.sendinblue.com/informationen-newsletter-empfaenger/.

MailerLite

We also process data in order to send you e-mails based on any consent you may have given to receive newsletters. The legal basis for the processing of this data is your consent in accordance with Art. 6 Para. 1 S. 1 a) DSGVO. You can revoke your consent at any time, thus causing your data to be deleted.

We use the MailerLite component to send our newsletter. MailerLite is a service provided by the company MailerLite UAB.

Data (e-mail address, name if applicable, IP address, date and time of your registration) are transferred to a server of MailerLite UAB in Lithuania and stored there in compliance with European data protection regulations.

Further information on data protection at MailerLite UAB can be found at: https://www.mailerlite.com/privacy-policy.

You can cancel or revoke your subscription to this newsletter and thus your consent to the storage of your data at any time for the future. You can find details of this in the confirmation email and in each individual newsletter.

Social Media Introduction
Social Media Privacy Policy Summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Presentation and optimisation of our service, contact with visitors, interested parties, etc., advertising
📓 Data processed: Data such as telephone numbers, email addresses, contact details, data on user behaviour, information on your device and your IP address.
You can find more details on this with the social media tool used in each case.
📅 Storage period: depending on the social media platforms used.
Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

What is social media?
In addition to our website, we are also active on various social media platforms. In this context, user data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, when you click on a so-called social button on our website and are directly redirected to our social media presence. So-called social media are websites and apps through which registered members can produce content, share content openly or in specific groups and network with other members.

Why do we use social media?
For years, social media platforms have been the place where people communicate and connect online. With our social media presences, we can bring our products and services closer to prospective customers. The social media elements integrated on our website help you to be able to switch to our social media content quickly and without complications.
The data that is stored and processed through your use of a social media channel is primarily for the purpose of conducting web analyses. The aim of these analyses is to be able to develop more precise and personalised marketing and advertising strategies. Depending on your behaviour on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. This also enables the platforms to present you with customised advertisements. Cookies are usually set in your browser for this purpose, which store data on your usage behaviour.
We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 DSGVO. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is then reproduced below for the platform concerned.
Please note that when using the social media platforms or our built-in elements, data may also be processed from you outside the European Union, as many social media channels, for example Facebook or Twitter, are American companies. This may make it less easy for you to claim or enforce your rights in relation to your personal data.

What data is processed?
Exactly what data is stored and processed depends on the provider of the social media platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.
All data collected via a social media platform is also stored on the servers of the providers. This means that only the providers have access to the data and can give you the appropriate information or make changes.
If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company. We also recommend that you contact the provider directly if you have any questions about data storage and data processing or if you wish to assert corresponding rights.

Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is matched with our own user data is deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may be exceeded.

Right to object
You also have the right and the option to revoke your consent to the use of cookies or third-party services such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Since cookies may be used with social media tools, we also recommend that you read our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the privacy statements of the respective tools.

Legal basis
If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, if consent is given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text on cookies carefully and look at the privacy policy or cookie policy of the respective service provider.
Information on specific social media platforms – if available – can be found in the following sections.

Facebook Privacy Policy
Facebook privacy policy summary
👥 Data subjects: Visitors to the website
🤝 Purpose: optimisation of our service performance
📓 Data processed: Data such as customer data, user behaviour data, information about your device and your IP address.
You can find more details on this below in the privacy policy.
📅 Storage period: until the data is no longer useful for Facebook’s purposes.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What are Facebook tools?
We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or, for the European region, of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer.
If data is collected from you and forwarded via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations have also been set out in a publicly available agreement at https://www.facebook.com/legal/controller_addendum. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you direct the question to us, we are obliged to forward it to Facebook.
Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.
Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we have decided to call them simply Facebook Tools. Among them are:
* Facebook Pixel
* social plug-ins (such as the “Like” or “Share” button)
* Facebook Login
* Account Kit
* APIs (application programming interface)
* SDKs (collection of programming tools)
* Platform integrations
* Plugins
* Codes
* Specifications
* Documentation
* Technologies and Services
Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.

Why do we use Facebook tools on our website?
We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach exactly these people. However, Facebook needs information about people’s wishes and needs in order to be able to show them suitable advertisements. Thus, information about user behaviour (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the right ads about our products or services. The tools therefore enable tailored advertising campaigns on Facebook.
Facebook calls data about your behaviour on our website “event data”. This is also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimise your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.
What data is stored by Facebook tools?
By using individual Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.
Facebook uses this information to match the data with the data it itself has about you (if you are a Facebook member). Before customer data is sent to Facebook, a process called “hashing” takes place. This means that a data record of any size is transformed into a string of characters. This also serves to encrypt data.
In addition to contact data, “event data” is also transmitted. Event data” refers to the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless it has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalised advertising. After the matching process already mentioned, Facebook deletes the contact data again.
In order to deliver ads in an optimised way, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies will be placed in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?
Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?
In accordance with the Basic Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.
A complete deletion of the data only takes place if you delete your Facebook account completely. And this is how deleting your Facebook account works:
1) Click on Settings on the right side of Facebook.
2) Then click on “Your Facebook information” in the left-hand column.
3) Now click “Deactivation and deletion”.
4) Now select “Delete account” and then click on “Continue and delete account”.
5) Now enter your password, click “Continue” and then click “Delete account”.
The storage of data that Facebook receives via our site takes place, among other things, via cookies (e.g. for social plugins). In your browser, you can deactivate, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow it or not.

Legal basis
If you have consented to your data being processed and stored by integrated Facebook tools, this consent is deemed to be the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view Facebook’s privacy policy or cookie policy.
Facebook also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the lawfulness and security of the data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing terms and conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.
We hope we have brought you closer to the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policy at https://www.facebook.com/about/privacy/update.

Instagram privacy policy
Instagram privacy policy summary
👥 Data subjects: Visitors to the website
🤝 Purpose: optimisation of our service performance
📓 Data processed: Data such as user behaviour data, information about your device and your IP address.
You can find more details about this below in the privacy policy.
📅 Storage period: until Instagram no longer needs the data for their purposes.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is Instagram?
We have incorporated Instagram features on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of Facebook’s products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.
In the following, we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. As Instagram belongs to Meta Platforms Inc., we obtain our information on the one hand from the Instagram guidelines, but on the other hand also from the Meta data protection guidelines themselves.
Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos on “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don’t want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?
Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That’s why a varied presentation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalised advertising on Facebook. This way, only people who are really interested in our products or services receive our ads.
Instagram also uses the collected data for measurement and analysis purposes. We get aggregated statistics and thus more insight about your desires and interests. It is important to note that these reports do not identify you personally.

What data is stored by Instagram?
When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram’s servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you have made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been “hashed” beforehand. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the above-mentioned “event data” is also transmitted. By “event data” Facebook – and consequently also Instagram – understands data about your user behaviour. It may also happen that contact data is combined with event data. The contact data collected is matched with the data that Instagram already has about you.
The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.
We assume that Instagram processes data in the same way as Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted again or anonymised. Although we have intensively studied Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.
In the following, we show you cookies that are at least set in your browser when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies are set in your browser.
These cookies were used in our test:
Name: csrftoken Value: “” Purpose: This cookie is most likely set for security reasons to prevent falsification of requests. However, we were not able to find out more about this.
Expiry date: after one year
Name: mid Value: “” Intended use: Instagram sets this cookie to optimise its own services and offers on and outside of Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session
Name: fbsr_312054998124024 Value: not specified Intended use: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after the end of the session
Name: rur Value: ATN Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session.
Name: urlgen Value: “{“194.96.75.33″: 1901}:1iEtYv:Y833k2_UjKvXgYe312054998” Purpose: This cookie is used for Instagram’s marketing purposes.
Expiry date: after the end of the session.
Note: We cannot make any claim to completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How can I delete my data or prevent data storage?
Thanks to the Basic Data Protection Regulation, you have the right of access, portability, rectification and deletion of your data. You can manage your data in the Instagram settings. If you want to delete your data on Instagram completely, you have to delete your Instagram account permanently.
And this is how deleting your Instagram account works:
First open the Instagram app. On your profile page, go down and click on “Help area”. Now you will get to the company’s website. On the website, click on “Manage your account” and then on “Delete your account”.
If you delete your account altogether, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and consequently will not be deleted.
As mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.
You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text on cookies carefully and look at the privacy policy or cookie policy of the respective service provider.
Instagram or Facebook also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de.
We have tried to provide you with the most important information about data processing by Instagram. You can take a closer look at Instagram’s data policies at https://help.instagram.com/519522125107875.

How long and where is the data stored?
Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. Data is processed in compliance with its own data policy. Your data is distributed on Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

Content Delivery Networks Introduction
Content Delivery Networks Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Optimisation of our service performance (to make the website load faster).
📓 Data processed: Data such as your IP address.
You can find more details below and in the individual data protection texts.
📅 Storage period: for the most part, data is stored until it is no longer required for the fulfilment of the service.
Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

What is a content delivery network?
We use a so-called content delivery network on our website. Such a network is usually just called a CDN. A CDN helps us to load our website quickly and smoothly, regardless of your location. In the process, your personal data is also stored, managed and processed on the servers of the CDN provider used. In the following, we will go into more detail about the service and its data processing. You will find detailed information on the handling of your data in the respective privacy policy of the provider.
Each Content Delivery Network (CDN) is a network of regionally distributed servers that are all connected to each other via the Internet. Via this network, website content (especially very large files) can be delivered quickly and smoothly even during large load peaks. The CDN creates a copy of our website on your servers for this purpose. Since these servers are distributed worldwide, the website can be delivered quickly. Consequently, the data transfer to your browser is significantly shortened by the CDN.

Why do we use a Content Delivery Network for our website?
A fast loading website is part of our service. Of course, we know how annoying it is when a website loads at a snail’s pace. Most of the time, people lose patience and leave before the website is fully loaded. Of course, we want to avoid that. That’s why a fast-loading website is a natural part of our website offering. With a Content Delivery Network, our website loads much faster in your browser. The use of a CDN is particularly helpful if you are abroad, because the website is delivered from a server near you.

What data is processed?
When you request a website or the contents of a website and these are cached in a CDN, the CDN forwards the request to the server closest to you and this server delivers the contents. Content Delivery Networks are built so that JavaScript libraries can be downloaded and hosted on npm and Github servers. Alternatively, most CDNs allow WordPress plugins to be loaded if they are hosted on WordPress.org. Your browser may send personal data to the Content Delivery Network we use. This includes data such as IP address, browser type, browser version, which web page is loaded or the time and date of the page visit. This data is collected and stored by the CDN. Whether cookies are used for data storage depends on the network used. Please read the data protection texts of the respective service.

Right of objection
If you wish to completely prevent this data transmission, you can install a JavaScript blocker (see for example https://noscript.net/) on your PC. Of course, our website will then no longer be able to offer the usual service (such as fast loading speed).

Legal basis
If you have consented to the use of a content delivery network, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by a content delivery network.
On our part, there is also a legitimate interest in using a content delivery network to optimise our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tool if you have given your consent.
Information on specific content delivery networks – if available – can be found in the following sections.

Cloudflare Privacy Policy
Cloudflare Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: To optimise our service performance (to make the website load faster).
📓 Data processed: Data such as IP address, contact and log info, security fingerprints and website performance data.
More details on this can be found further down in this privacy policy.
📅 Storage period: most of the time, data is stored for less than 24 hours.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is Cloudflare?
We use Cloudflare from Cloudflare, Inc. (101 Townsend St., San Francisco, CA 94107, USA) on this website to make our website faster and more secure. Cloudflare uses cookies and processes user data. Cloudflare, Inc. is an American company that offers a content delivery network and various security services. These services are located between the user and our hosting provider. We will try to explain in more detail what all this means in the following.
A Content Delivery Network (CDN), as provided by the company Cloudflare, is nothing more than a network of connected servers. Cloudflare has distributed such servers all over the world in order to bring websites to your screen faster. In simple terms, Cloudflare creates copies of our website and places them on their own servers. Now, when you visit our website, a system of load balancing ensures that the largest parts of our website are delivered from the server that can show you our website the fastest. The distance of data transfer to your browser is significantly shortened by a CDN. Thus, the content of our website is not only delivered to you by Cloudflare from our hosting server, but from servers all over the world. The use of Cloudflare is particularly helpful for users from abroad, as here the page can be delivered from a server in the vicinity. In addition to the fast delivery of websites, Cloudflare also offers various security services, such as DDoS protection or the web application firewall.

Why do we use Cloudflare on our website?
Of course, we want to offer you the best possible service with our website. Cloudflare helps us to make our website faster and more secure. Cloudflare provides us with web optimisations as well as security services, such as DDoS protection and web firewall. This also includes a reverse proxy and content distribution network (CDN). Cloudflare blocks threats and limits abusive bots and crawlers that waste our bandwidth and server resources. By storing our website on local data centres and blocking spam software, Cloudflare enables us to reduce our bandwidth usage by around 60%. Serving content through a data centre near you and some web optimisations performed there reduces the average loading time of a web page by about half. The “I’m Under Attack Mode” setting can mitigate further attacks, according to Cloudflare, by displaying a JavaScript computational task to solve before a user can access a web page. Overall, this makes our website much more powerful and less vulnerable to spam or other attacks.

What data does Cloudflare process?
Cloudflare generally only forwards data that is controlled by website operators. The content is therefore not determined by Cloudflare, but always by the website operator itself. In addition, Cloudflare may collect certain information on the use of our website and process data that is sent by us or for which Cloudflare has received appropriate instructions. In most cases, Cloudflare receives data such as IP address, contact and log information, security fingerprints and website performance data. Log data helps Cloudflare to detect new threats, for example. This enables Cloudflare to ensure a high level of security protection for our website. Cloudflare processes this data as part of the services in compliance with applicable laws. This of course also includes the German Data Protection Regulation (DSGVO). Cloudflare also works together with third-party providers. These may only process personal data under the instruction of Cloudflare and in accordance with the data protection guidelines and other confidentiality and security measures. Cloudflare does not share personal data without explicit consent from us.

How long and where is the data stored?
Cloudflare stores your information primarily in the USA and the European Economic Area. Cloudflare may transfer and access the information described above from around the world. In general, Cloudflare stores user-level data for domains in the Free, Pro and Business versions for less than 24 hours. For Enterprise domains that have Cloudflare Logs (formerly Enterprise LogShare or ELS) enabled, data can be stored for up to 7 days. However, if IP addresses trigger security alerts at Cloudflare, there may be exceptions to the retention period listed above.

How can I delete my data or prevent data retention?
Cloudflare retains data logs only as long as necessary and this data is also deleted within 24 hours in most cases. Cloudflare also does not store any personal data, such as your IP address. However, there is information that Cloudflare stores indefinitely as part of its permanent logs in order to improve the overall performance of Cloudflare Resolver and to identify any security risks. To find out exactly what permanent logs are stored, please visit https://www.cloudflare.com/application/privacypolicy/. All data that Cloudflare collects (temporary or permanent) is cleansed of all personal data. All permanent logs are also anonymised by Cloudflare.
Cloudflare addresses in their privacy policy that they are not responsible for the content they receive. For example, if you ask Cloudflare to update or delete your content, Cloudflare basically refers you to us as the website operator. You can also completely prevent Cloudflare from collecting and processing all of your data by disabling the execution of script code in your browser or by installing a script blocker in your browser.

Legal basis
If you have consented to Cloudflare being used, the legal basis of the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by Cloudflare.
From our side, there is also a legitimate interest in using Cloudflare to optimise our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Cloudflare if you have given your consent.
Cloudflare also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a data transfer there, Cloudflare uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Cloudflare to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses, among others, here: https://germany.representation.ec.europa.eu/index_de.
More information on data protection at Cloudflare can be found at https://www.cloudflare.com/de-de/privacypolicy/.

Payment Provider Introduction
Payment provider privacy policy summary
👥 Data subject: Visitors to the website
🤝 Purpose: Enabling and optimising the payment process on our website.
📓 Data processed: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data.
More details can be found in the respective payment provider tool used.
📅 Storage period: depending on the payment provider used.
Legal basis: Art. 6 para. 1 lit. b DSGVO (fulfilment of a contract).

What is a payment provider?
We use online payment systems on our website that allow us and you a secure and smooth payment process. In the process, personal data may also be sent to the respective payment provider, stored and processed there, among other things. Payment providers are online payment systems that enable you to place an order via online banking. In this case, the payment processing is carried out by the payment provider you have chosen. We then receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. There are hardly any banks left that do not offer or accept such payment methods.

Why do we use payment providers on our website?
Of course, we want to offer the best possible service with our website and our integrated online shop so that you feel comfortable on our site and use our offers. We know that your time is valuable and that payment processes in particular must function quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

What data is processed?
Exactly what data is processed depends, of course, on the respective payment provider. But basically, data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.) are stored. These are necessary data to be able to carry out a transaction at all. In addition, any contractual data and user data, such as when you visit our website, what content you are interested in or which sub-pages you click on, may also be stored. Your IP address and information about the computer you are using are also stored by most payment providers.
The data is usually stored and processed on the servers of the payment providers. We as the website operator do not receive this data. We are only informed whether the payment has worked or not. For identity and creditworthiness checks, payment providers may forward data to the appropriate office. The business and data protection principles of the respective provider always apply to all payment transactions. Therefore, please always check the General Terms and Conditions and the privacy policy of the payment provider. You also have the right to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of revocation, right to information and right to be affected).

Duration of data processing
We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may be exceeded. For example, we keep accounting documents relating to a contract (invoices, contract documents, account statements, etc.) for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they are created.

Right of objection
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact responsible persons of the payment provider used at any time. You can find contact details either in our specific privacy policy or on the website of the relevant payment provider.
You can delete, deactivate or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

Legal basis
We therefore offer other payment service providers in addition to the traditional banking/credit institutions for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b DSGVO). The privacy statements of the individual payment providers (such as Amazon Payments, Apple Pay or Discover) provide you with a detailed overview of data processing and data storage. In addition, you can always contact the responsible parties if you have any questions about data protection-related topics.
You will find information on the specific payment providers – if available – in the following sections.

PayPal Privacy Policy
We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European region.
PayPal also processes your data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the lawfulness and security of the data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, PayPal uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information on the standard contractual clauses and on the data processed through the use of PayPal Marketing Solutions, please see the Privacy Policy at https://www.paypal.com/c2/webapps/mpp/ua/privacy-full.

Stripe Privacy Policy
Stripe Privacy Policy Summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Optimisation of the payment process on our website.
📓 Data processed: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data.
You can find more details on this further on in this data protection declaration
Storage period: Data is stored until the cooperation with Stripe is terminated.
⚖️ Legal basis: Art. 6 para. 1 lit. b DSGVO (contract processing), Art. 6 para. 1 lit. a DSGVO (consent).

What is Stripe?
We use a payment tool from the American technology company and online payment service Stripe on our website. For customers within the EU, Stripe Payments Europe (Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland) is responsible. This means that if you choose Stripe as your payment method, your payment will be processed through Stripe Payments. In this process, data necessary for the payment process will be forwarded to Stripe and stored. In this privacy policy, we give you an overview of this data processing and storage by Stripe and explain why we use Stripe on our website.
The technology company Stripe offers payment solutions for online payments. With Stripe it is possible to accept credit and debit card payments in our webshop. Stripe takes care of the entire payment process. A big advantage of Stripe is, for example, that you never have to leave our website or shop during the payment process and the payment processing is very fast.

Why do we use Stripe for our website?
Of course, we want to offer the best possible service with our website and our integrated online shop so that you feel comfortable on our site and use our offers. We know that your time is precious and therefore payment processes in particular need to work quickly and smoothly. In addition to our other payment providers, we have found a partner in Stripe that ensures secure and fast payment processing.

What data is stored by Stripe?
If you choose Stripe as your payment method, personal data will also be transmitted from you to Stripe and stored there. This is transaction data. This data includes the payment method (i.e. credit card, debit card or account number), bank code, currency, amount and date of payment. In the case of a transaction, your name, e-mail address, billing or shipping address and sometimes your transaction history may also be transmitted. This data is necessary for authentication. Stripe may also collect your name, address, phone number and country in addition to technical data about your device (such as IP address) for fraud prevention, financial reporting and to fully provide its services.
Stripe does not sell any of your data to independent third parties, such as marketing agencies or other companies that have nothing to do with the Stripe company. However, the data may be shared with internal departments, a limited number of external Stripe partners or for regulatory compliance purposes. Stripe also uses cookies to collect data. Here is a selection of cookies that Stripe may set during the payment process:
Name: m Value: edd716e9-d28b-46f7-8a55-e05f1779e84e040456312054998-5 Purpose: This cookie appears when you select the payment method. It stores and recognises whether you access our website via a PC, tablet or smartphone.
Expiry date: after 2 years
Name: __stripe_mid Value: fc30f52c-b006-4722-af61-a7419a5b8819875de9312054998-1 Purpose: This cookie is required in order to carry out a credit card transaction. For this purpose, the cookie stores your session ID.
Expiry date: after one year
Name: __stripe_sid Value: 6fee719a-c67c-4ed2-b583-6a9a50895b122753fe Purpose: This cookie also stores your ID and is used for the payment process on our website by Stripe.
Expiry date: after the session has expired.

How long and where is the data stored?
Personal data is generally stored for the duration of the service provision. This means that the data is stored until we terminate our relationship with Stripe. However, in order to comply with legal and regulatory obligations, Stripe may also store personal data beyond the duration of the service provision. As Stripe is a global company, data may also be stored in any country where Stripe provides services. This means that data may also be stored outside your country, for example in the USA.

How can I delete my data or prevent data storage?
Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. So data to insecure third countries may not simply be transferred, stored and processed there unless there are appropriate safeguards (such as EU standard contractual clauses) between us and the non-European service provider.
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the Stripe team at https://support.stripe.com/contact/email at any time.
You can delete, deactivate or manage cookies that Stripe uses for its functions in your browser. Depending on which browser you use, this works in different ways. Under the section “Cookies” you will find the relevant links to the respective instructions for the most popular browsers.

Legal basis
We therefore offer the payment service provider Stripe in addition to conventional banking/credit institutions for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b DSGVO). The successful use of the service also requires your consent (Art. 6 para. 1 lit. a DSGVO), insofar as the authorisation of cookies is necessary for the use.
Stripe also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of the data processing.
Stripe uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Stripe undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information on the standard contractual clauses and on the data processed through the use of Stripe, please see the Privacy Policy at https://stripe.com/at/privacy.

Audio & Video Introduction
Audio & Video Privacy Policy Summary
👥 Data subjects: Visitors to the website
🤝 Purpose: optimisation of our service performance
📓 Data processed: Data such as contact details, user behaviour data, information about your device and your IP address may be stored.
You can find more details on this below in the relevant data protection texts.
📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What are audio and video elements?
We have included audio and video elements on our website so that you can watch videos or listen to music/podcasts directly from our website. The content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.
These are integrated functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these embedded elements, you can listen to or view the respective content via our website.
If you use audio or video elements on our website, your personal data may also be transmitted to the service providers, processed and stored.

Why do we use audio & video elements on our website?
Of course, we want to provide you with the best experience on our website. And we are aware that content is no longer conveyed merely in text and static images. Instead of just giving you a link to a video, we offer audio and video formats directly on our website that are entertaining or informative and ideally even both. This enhances our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video and/or audio content.

What data is stored by audio & video elements?
When you call up a page on our website that has an embedded video, for example, your server connects to the service provider’s server. This also transfers data from you to the third-party provider and stores it there. Some data is collected and stored regardless of whether or not you have an account with the third-party provider. This usually includes your IP address, browser type, operating system and other general information about your end device. Furthermore, most providers also collect information about your web activity. This includes, for example, session duration, bounce rate, which button you clicked on or via which website you use the service. All this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymised data is usually stored in cookies in your browser. You can always find out exactly what data is stored and processed in the privacy policy of the respective provider.

Duration of data processing
You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the data protection declaration of the provider. In principle, personal data is only processed for as long as is absolutely necessary for the provision of our services or products. As a rule, this also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years. Data can be stored for different lengths of time specifically in cookies. Some cookies are deleted as soon as you leave the website, others may be stored in your browser for several years.

Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.
Since the integrated audio and video functions on our site usually also use cookies, you should also read our general data protection declaration on cookies. You can find out more about the handling and storage of your data in the data protection declarations of the respective third-party providers.

Legal basis
If you have consented that data from you can be processed and stored by integrated audio and video elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated audio and video elements if you have given your consent.

SoundCloud Privacy Policy
SoundCloud Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: optimisation of our service performance
📓 Data processed: Data such as contact details, user behaviour data, information about your device and your IP address may be stored.
You can find more details about this further down in this privacy policy.
📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is SoundCloud?
We use functions (widgets) of the social media network SoundCloud of the company SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany on our website. You can recognise the widgets by the familiar orange logo. By using functions such as playing music, data is transmitted to SoundCloud, stored and analysed. In this privacy policy, we show you what data is involved, why we use SoundCloud and how you can manage or prevent your data or the data transfer.
The social media network SoundCloud is an online music platform that serves the exchange and distribution of audio files. On SoundCloud, musicians or podcasters offer their audio files for download. In addition, SoundCloud also allows you to embed the audio files in other websites. And that’s exactly what we did. Typical for SoundCloud are the graphic representations of the audio files in wave form and the comment bar. This way, registered users can listen to and comment on music tracks or podcasts at any time.

Why do we use SoundCloud on our website?
Our goal is to provide you with the best possible service on our website. By that, we don’t just mean our products or services. A holistic customer service also includes how comfortable you feel on our website and how helpful our website is for you. Through the embedded SoundCloud playback function, we can deliver acoustic content to you directly and free of charge. You don’t have to follow any link first to listen to an audio file, but can start right away via our website.

What data is stored on SoundCloud?
As soon as you visit one of our websites that has a widget (like or share button or play function) built in, your browser connects to a SoundCloud server. In the process, data from you may be transferred to SoundCloud, managed and stored there. For example, SoundCloud learns in this way your IP address and which page (in this case ours) you visited and when. If you have a SoundCloud account and are logged in while browsing our website, the collected data will be directly assigned to your account. You can only prevent this by logging out of SoundCloud while you are on our website. In addition to the information mentioned above, data about your user behaviour is also stored in the cookies. For example, whenever you click a button, play or pause a piece of music, this information is stored in the cookies. The widget or SoundCloud is thus able to recognise you and sometimes the widget is also used to deliver personalised content to you. SoundCloud not only uses its own cookies, but also cookies from third-party providers such as Facebook or Google Analytics. These cookies serve the company to get more information about your behaviour on external websites and its own platform. We as the website operator do not receive any information about your user behaviour through the cookies used by SoundCloud. The data transfer and therefore also the information about technical devices and your behavior on the website takes place between you and SoundCloud.

Below we show cookies that have been set when you go to a website that has SoundCloud features embedded. This list is only an example of possible cookies and cannot claim to be complete. In this example, the user does not have a SoundCloud account:
Name: sc_anonymous_id Value: 208165-986996-398971-423805312054998-0 Purpose: This cookie is what makes it possible to embed files or other content in websites in the first place and stores a user ID.
Expiry date: after 10 years
Note: The sc_anonymous_id cookie is set immediately if you are on one of our websites that has a Soundcloud function built in. You do not need to interact with the feature yet for this to happen.
Name: __qca Value: P0-1223379886-1579605792812312054998-7 Purpose: This cookie is a third-party cookie from Quantcast and collects data such as how often you visit the page or how long you stay on the page. The information collected is then shared with SoundCloud.
Expiry date: after one year
Name: Sclocale Value: en Intended use: The cookie saves the language setting you have preset.
Expiry date: after one year
Name: _soundcloud_session Value: / Intended use: We were unable to find out any specific information about this cookie.
Expiry date: after end of session
Name: _session_auth_key Value: / Purpose: This cookie can be used to store session information (i.e. user behaviour) and authenticate a client request.
Expiry date: after 10 years
SoundCloud also uses other third-party cookies such as _fbp, _ga, gid from Facebook and Google Analytics. SoundCloud uses all the information stored in the cookies to improve its own services and to play personalised advertising.

How long and where is the data stored?
In principle, the collected data remains stored at SoundCloud as long as a user account exists or as long as it is necessary for SoundCloud to achieve its business objectives. Exactly how long is stored changes depending on the context and legal obligations. Even if you do not have an account and personal data has been stored, you have the right to request data deletion.
How can I delete my data or prevent data storage?
If you have a SoundCloud account, you can manage data processing or delete your entire account via “Settings”. But you can also manage, delete or deactivate cookies in your browser exactly according to your needs. The approach always depends on the browser you use. If you decide to delete or deactivate cookies, please note that all functions may then no longer be available. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

Legal basis
If you have consented that data from you can be processed and stored by integrated SoundCloud elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated SoundCloud elements if you have given your consent. SoundCloud also sets cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and look at the privacy policy or cookie policy of the respective service provider.
We hope we have provided you with a good overview of the data traffic through SoundCloud. If you want to learn more about the privacy policy and general handling of data by SoundCloud, we recommend that you read the company’s privacy policy at https://soundcloud.com/pages/privacy.

YouTube Privacy Policy
YouTube Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: optimisation of our service performance
📓 Data processed: Data such as contact details, user behaviour data, information about your device and your IP address may be stored.
You can find more details about this further down in this privacy policy.
📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is YouTube?
We have integrated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.
In the following, we would like to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.
On YouTube, users can watch, rate, comment on and upload videos themselves free of charge. Over the last few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have built into our site.

Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, we can’t do without interesting videos. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we show ads through Google Ads, Google can – thanks to the data collected – really only show these ads to people who are interested in what we have to offer.

Miscellaneous Introduction
Miscellaneous Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Improving the user experience
📓 Data processed: Which data is processed depends largely on the services used. In most cases, it is an IP address and/or technical data. You can find more details about this in the respective tools used.
📅 Storage duration: depends on the tools used.
Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

What falls under “Other”?
The category “other” includes those services that do not fit into one of the above categories. These are usually various plugins and embedded elements that enhance our website. As a rule, these functions are obtained from third-party providers and integrated into our website. For example, these are web search services such as Algolia Place, Giphy, Programmable Search Engine or online weather services such as OpenWeather.

Why do we use other third parties?
We want our website to offer you the best web experience in our industry. For a long time, a website has been more than just a business card for companies. It is a place to help you find what you are looking for. In order to always make our website more interesting and helpful for you, we use various third-party services.

What data is processed?
Whenever elements are integrated into our website, your IP address is transmitted to the respective provider, stored and processed there. This is necessary because otherwise the content will not be sent to your browser and consequently will not be displayed accordingly. It may also happen that service providers also use pixel tags or web beacons. These are small graphics on websites that record a log file and can also create analyses of this file. With the information obtained, the providers can improve their own marketing measures. In addition to pixel tags, such information (such as which button you click or when you call up which page) can also be stored in cookies. In addition to analysis data on your web behaviour, technical information such as your browser type or operating system can also be stored in them. Some providers may also link the data obtained with other internal services or with third-party providers. Each provider handles your data differently. We therefore recommend that you carefully read the data protection declarations of the respective services. As a matter of principle, we endeavour to use only services that handle the issue of data protection very carefully.

Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products.

Legal basis
If we ask you for your consent and you also consent to us using the service, this is considered the legal basis for the processing of your data (Art. 6 para. 1 lit. a DSGVO).  In addition to the consent, there is a legitimate interest on our part in analysing the behaviour of website visitors and thus improving our offer technically and economically. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). Nevertheless, we only use the tools if you have given your consent.
Information on the specific tools – if available – can be found in the following sections.

WooCommerce Privacy Policy
WooCommerce privacy policy summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Optimisation of our service performance.
📓 Data processed: Data such as IP address, browser information, default language settings, date and time of web access.
More details can be found further down in this privacy policy.
Storage period: Server log files, technical data and your IP address are deleted after about 30 days.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is WooCommerce?
We have integrated the open source shop system WooCommerce as a plugin on our website. This WooCommerce plugin is based on the WordPress content management system, which is a subsidiary of Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA). The implemented functions send, store and process data to Automattic Inc. In this privacy policy, we inform you what data is involved, how the network uses this data and how you can manage or prevent the data storage.
WooCommerce is an online shop system that has been part of the WordPress directory since 2011 and was developed specifically for WordPress websites. It is a customisable, open source eCommerce platform based on WordPress and has also been integrated into our website as a WordPress plugin.

Why do we use WooCommerce on our website?
We use this convenient online shop solution to offer you our physical or digital products or services in the best possible way on our website. The aim is to provide you with simple and easy access to our range of products, so that you can get to your desired products quickly and easily. With WooCommerce, we have found a good plugin that meets our requirements for an online shop.

What data is stored by WooCommerce?
Information that you actively enter into a text field in our online shop can be collected and stored by WooCommerce or Automattic. So when you register with us or order a product, Automattic can collect, process and store this data. This may include credit card or billing information in addition to email address, name or address. Automattic may subsequently use this information for its own marketing campaigns.
In addition, there is also information that Automattic automatically collects from you in so-called server log files:
* IP address
* Browser information
* Default language setting
* Date and time of web access.
WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons), for example, to clearly identify you as a user and potentially offer interest-based advertising. WooCommerce uses a number of different cookies that are set depending on the user action. This means, for example, that when you add a product to your shopping cart, a cookie is set so that the product remains in the shopping cart when you leave our website and return at a later time.

Here we show you an example list of possible cookies that can be set by WooCommerce:
Name: woocommerce_items_in_cart Value: 1 Purpose: The cookie helps WooCommerce determine when the content in the shopping cart changes.
Expiry date: after end of session
Name: woocommerce_cart_hash Value: 447c84f810834056ab37cfe5ed27f204312054998-7 Purpose: This cookie is also used to detect and save the changes in your shopping cart.
Expiry date: after end of session
Name: wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6 Value: 1146%7C%7C1589034207%7C%7C95f8053ce0cea135bbce671043e740312054998-4aa Purpose: This cookie contains a unique identifier for you so that the shopping cart data can be found in the database.
Expiry date: after 2 days

How long and where is the data stored?
Unless there is a legal obligation to keep data for a longer period of time, WooCommerce deletes the data when it is no longer needed for its own purposes for which it was stored. For example, server log files that contain technical data about your browser and IP address are deleted after about 30 days. Until then, Automattic uses the data to analyse the traffic on its own websites (for example, all WordPress pages) and to fix possible problems. The data is stored on Automattic’s American servers.

How can I delete my data or prevent data storage?
You have the right to access and object to the use and processing of your personal data at any time. You can also file a complaint with a state supervisory authority at any time.
In your browser, you also have the option to individually manage, delete or deactivate cookies. However, please note that deactivated or deleted cookies have possible negative effects on the functions of our WooCommerce online shop. Depending on which browser you use, the management of cookies works slightly differently. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

Legal basis
If you have consented to WooCommerce being used, the legal basis of the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by WooCommerce.
From our side, there is also a legitimate interest in using WooCommerce to optimise our online service and present it beautifully for you. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use WooCommerce if you have given your consent.
WooCommerce also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of the data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a data transfer there, WooCommerce uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige WooCommerce to comply with the EU level of data protection when processing relevant data also outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision as well as the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de.
More details on the privacy policy and which data is collected in which way by WooCommerce can be found at https://automattic.com/privacy/ and general information on WooCommerce at https://woocommerce.com/.

 

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